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售價:1083  |
| 搜尋參考資料: 1.行銷管理 - hwatai.com.tw www.hwatai.com.tw/webpage/15/15_summer-download/images/d-02.pdf · PDF file 26. 行銷. M. ARKETING. ADVERTISING AND PROMOTION. An Integrated Marketing Communications Perspective. 10/e. y Contents. ADVERTISING & IMC. Principles and … https://zh.wikipedia.org/zh-tw/我的世界 Windows、Mac、Linux. 全球：2011年11月18日; Android. 全球：2011年10月7日; iOS. 全球：2011年11月17日; Xbox 360. 全球：2012年5月9日（數字 ... www.economist.com/node/10424391 3/1/2008 · Even so, much of this is changing, as younger salarymen push back. Preferring to delineate company time and personal time, more are taking their holidays. money.cnn.com/magazines/business2 Business and technology news from Business 2.0 magazine updated daily along with investing, marketing, research, company news and information including Business 2.0 ... abcnews.go.com/international Get the latest international news and events from Asia, Europe, the Middle East, and more. See world news photos and videos at ABCNews |
詳細資料ISBN：9789814714259 叢書系列：企業概論 規格：平裝 / 600頁 / 普通級/ 單色印刷 / 10版 出版地：台灣 內容簡介 THE TENTH EDITION REPRESENTS A COMPLETE REVISION. THIS IS BECAUSE SO MANY RECENT EVENTS AND CHANGES IN THE ENVIRONMENT RELATE TO THE FOUNDATIONAL CONCEPTS IN BUSINESS . THIS MEANS THAT AN INTRODUCTION TO BUSINESS TEXTBOOK HAS TO PROVIDE ADEQUATE COVERAGE OF DYNAMIC CHANGES IN THE ECONOMY AS THEY RELATE TO BUSINESS DECISIONS. WE HAVE LISTENED TO YOUR FEEDBACK AND INCORPORATED NEEDED CHANGES IN CONTENT, BOXES, CASES, EXERCISES, AND OTHER FEATURES. KEY FEATURES 1. BUILDING YOUR BUSINESS PLAN — HELP STUDENTS THROUGH THE BASIC STEPS OF BUILDING A BUSINESS PLAN. EACH CHAPTER HAS A RELEVANT PLAN-BUILDING EXERCISE WITHIN THE END-OF-CHAPTER MATERIAL. 2. SOLVE THE DILEMMA — GIVE STUDENTS AN OPPORTUNITY TO THINK CREATIVELY IN APPLYING CHAPTER CONCEPTS TO HYPOTHETICAL SITUATIONS THAT COULD OCCUR IN THE REAL WORLD. 3. CHAPTER OPENING VIGNETTES — AVAILABLE FOR ALL CHAPTERS. 4. “SO YOU WANT TO BE A ….” — HIGHLIGHT A VARIETY OF CAREER CHOICES FOR COLLEGE STUDENTS AND GIVE THEM HELPFUL SUGGESTIONS, ADVICE, AND RESOURCES FOR WHICH THEY CAN RELY ON AS THEY CONSIDER THEIR FUTURE CAREERS. IT ALSO GIVES INFORMATION ON PROFESSIONALISM AND APTITUDES FOR DIFFERENT TYPES OF CAREERS. |
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